Sell Your Home with Judith Brannon - Touchstone Real Estate

Marketing Analysis & Pricing

Home Preparation & Staging

Marketing & Showings

Offers & Negotiation

Contract & Paperwork

Closing & Beyond

You are my number one priority and I am ready to help you meet your goals. I know you have a choice when choosing a real estate professional to be on your side and thus I aim to always exceed your expectations as often as possible when helping you buy or sell a home.

Comparative Marketing Analysis

The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
Home Preparation Staging

When done correctly, staging can not only set the right emotional tone for buyers about the home, but can also help highlight the most attractive features of the home.

Staging can potentially make you money, too: 77% of listing agents said a well-staged environment increases the dollar value buyers are willing to offer, according to the National Association of Realtors Profile of Home Staging.

Staging can also shorten the length of time your home is on the market, with agents reporting that their staged homes were going under contract faster than those without.
Market Showings

Most buyers form their first impression of your home before they even get out of the car. Curb appeal is the view from the curb that gives potential buyers the first chance to fall in love with your home.

The exterior of your home should be in pristine condition - clean, cleared of clutter, with no visible repairs needed. A broken step, overgrown bush, or abandoned toys in the yard can spoil both the home's appearance and the potential buyer's first impression.

The Essential Five-minute Clean-up for Showings
Everyone gets a basket and cleans up clutter. Check for hazards, like toys left on the floor. Make sure all toys, including
bicycles, are put away.
• Put pets in daycare, sleep cages or take them with you: In the listing instructions, there should be a warning if there is a big dog on premises. Buyers with allergies also may appreciate knowing in advance if you have pets.
• Turn on lights: Open the drapes, turn on lights so buyers can really see.
• Give the buyer privacy: The buyer cannot come to your home without being accompanied by an agent. They will be more comfortable touring the home without your presence.
Offers Negotiation

It is my job to bring you an offer that you want, at the price you want, at the terms you want.

To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement.

1. First off I'm going to need basic information like your name and the address of the property we are listing for sale.
2. We also want to agree on what types of offers we can accept.
3. We need to include the agreed-upon list price.
4. We will also document what my compensation will be when the property is sold.
5. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you?

Here is some other important information we will also capture in the listing agreement.

• How I handle multiple offer situations
• Required disclosures
• HOA details
• Special Assignments?
• Yard Sign
• Lockbox
• Is the property vacant or leased, how long?
• Tax
• Was or is the house in foreclosure
• Has a notice of default been issued

There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.
Listing Paperwork

A purchase agreement is a binding contract that outlines the various conditions everyone must abide by or complete in order to finalize a prospective future sale. The contract spells out the terms on which the buyer agrees to purchase the goods and the seller agrees to sell them.

The purchase agreement outlines the buyer's offer price, along with contingencies, financing terms, closing costs, possession date, and more. We must meticulously review the purchase agreement before you sign and turn the document into a legally binding sales contract.